The video is in the works. Until then, the guide will get you there.
Step-by-step guide
Where to find the Devices report
In the side menu, click "Visitors".
A submenu opens. Choose "Devices" there.
The Devices report opens.
When you should check here
Whenever you ask yourself: What does my website actually need to run perfectly on? Not where your visitors come from or when they show up, but purely technical: which device, which model, which brand.
It is just right when you want to make decisions like these: Should a new design go smartphone first or big screen first? Which devices should I test on before the next relaunch? Do I need to worry about older Android phones, or do almost all visitors come with the newest iPhone? For questions like these, the Devices report is your tool.
The report is made up of four cards. The period being analyzed always follows the date selection at the top.
Device type
Here you see the breakdown by device type: Desktop, Mobile, Tablet, Smart TV, or Console.
This is the big picture. If, for example, 70% of your visitors are on the go with their phones, your website has to work flawlessly on a smartphone, not just on the big monitor. It sounds obvious, but it is forgotten surprisingly often: many people build their site on a desktop and never really look at it on a phone. That is exactly where you lose visitors.
Device model
Here you see the specific devices: iPhone 15, Galaxy S24, Pixel 8, and so on.
This is where you stop guessing. Instead of clicking through your site on whatever test device you have handy, you check it on the exact models your visitors really use. If a certain model shows up unusually often, test there first. That saves time and uncovers errors you would never have caught otherwise.
Device brand
Here you see the manufacturers behind the devices: Apple, Samsung, Xiaomi, and others.
If 80% of your mobile visitors come with Apple, you know which ecosystem to optimize for. That affects more than you might think: payment methods like Apple Pay, how your site displays in the Safari browser, or how it looks when it is saved to the home screen. A clear brand picture takes many of these decisions off your plate.
Adjusting the first three boxes
Device type, device model, and device brand work the same way. At the top right, four icon buttons let you switch between views:
| Icon | View | What you see |
|---|---|---|
| Table | the simple list with visit counts (default). | |
| Detailed table | with additional metrics: actions, visit duration, bounce rate, and more. | |
| Column chart | the top entries as bars, good for a quick comparison. | |
| Pie chart | the breakdown as a pie, good for spotting shares. |
Four views, four angles on the same numbers. Which one is right depends on what you want to know at the moment. Want shares at a glance? Use the pie chart. A quick comparison of your top devices? The column chart. And if you really want to go deep, switch to the detailed table: it shows not only who comes with which device but also how long those visitors stay and how many leave right away.
A few more moves:
- Sorting: click a column heading ("Visits" for example) to sort ascending or descending.
- Entries per page: at the bottom you choose how many rows are shown (10, 25, 50, or All).
- Paging: with long lists you page through at the bottom.
Desktop or mobile
This is the fastest answer to a single question: Do my visitors come more from a computer or from a smartphone? This box shows you the ratio at a glance.
At the top right, you choose between three displays:
| Icon | Mode | Meaning |
|---|---|---|
| Donut | a ring chart with the shares (default). | |
| Gauge | a display like the needle on a car speedometer. | |
| Icons | a visual display with device icons. |
All three show the same numbers. You simply pick the display you like best.
Aha moments you will recognize
Let's get to the part that makes the difference in everyday use:
- Your site looks great on desktop, but most visitors come on mobile. You built your website on the big screen, and everything works there. But the report shows that 75% come with a smartphone. Time to seriously click through your site on a phone. Often you stumble over buttons that are too small or text that is hard to read.
- A single model shows up unusually often. If a large share of your visitors come with the same iPhone or Samsung, test exactly there first. A display error on that model then hits not just a few individuals but a significant part of your traffic.
- Almost everyone comes with Apple. Your brand breakdown shows 80% Apple. That changes what you pay attention to: Apple Pay as a payment option, clean behavior in Safari, and how your site appears on the iPhone home screen.
- A smart TV or a console shows up. It sounds exotic, but it tells you something. Someone watching your content on the TV is relaxed on the couch and has time. It may be worth having longer content or videos ready for exactly these visitors.
What is in it for me?
The Devices report answers one single but important question: Where should I invest my resources?
- Mobile or desktop first? Device type and the desktop or mobile box tell you right away.
- What to test on? The specific models and brands show exactly the devices you should check. No more blind guessing.
- Which ecosystem? The brand breakdown (Apple versus Android and so on) tells you which world to optimize for.
The Devices report tells you what your visitors use to reach you. And that is exactly what decides whether your site runs smoothly for them or whether they get frustrated and leave.
Common questions
How does Trustlytics know which device someone is using?
From the technical details every browser sends along on its own, meaning device type, model, and operating system. This has nothing to do with personal data. You see that someone is visiting with an iPhone 15, but never who that person is.
Why do some visitors show up as "Unknown"?
Some devices or browsers do not share all of their details, for example, for privacy reasons or because a device is brand new. These end up under "Unknown". A small share of them is completely normal.
What is the difference between device model and device brand?
The brand is the manufacturer, such as Apple or Samsung. The model is the specific device, such as iPhone 15 or Galaxy S24. The brand gives you the general direction, and the model gives you the exact answer for testing.
Are bots counted?
No. Search engine crawlers and bots are filtered out automatically. In this report you see only real visitors.
Why don't I see all entries in the charts?
The chart views show the top entries to keep the display easy to read. You will find the complete list in the table view.
What period do the results follow?
They follow the date selection at the top. Set a different period there, and all four boxes adjust immediately.