Why should I pay for Trustlytics when Google Analytics is free?

Of course, the question is justified. Although Google Analytics appears to be free, you actually pay with the data of your visitors, which Google uses for various other purposes — whether you want it or not. With Trustlytics, on the other hand, you have full control over your data and we guarantee the highest privacy standards. We offer this to you for a low monthly fee.

In addition to the aspect of data protection, the legal situation is also an important factor. In some EU countries, including Austria and France, the use of Google Analytics is considered non-compliant with data protection laws. With Trustlytics, you can not only protect yourself, but also better protect your customers and minimize legal risks.