Transitions

The “Transitions” section provides information about the behavior of visitors immediately before and after viewing a specific page. Here you will learn how to access, interpret, and utilize this useful report.

At the beginning, you have the option to select the “Action Type”: either Page URLs or Page Titles.

The “Page Titles” option is useful when you have many pages with different URLs, and you can better choose a page to analyze using the page title.

Next to it, you will find the “Selection of the Top 100 labels”. There you choose the desired page (either as a URL like “/” for the homepage or through the page title). Behind the URL or the page title, there is always a number indicating how many times this page has been accessed.

Please select a page that you would like to analyze. You will then see the following data:

Let's start with the middle. In the middle, there is general data about the selected page. First, the URL (or page title) of the chosen page is displayed. Then, the total number of page views is shown, indicating how many times this page has been accessed. If you hover over the number, you will see the percentage of all page views.

Subsequently, detailed information about incoming traffic will be presented. By hovering the mouse cursor over each piece of information, additional details can be displayed, such as the percentage share of this traffic. Additionally, the connection to the left side will be highlighted.

Afterward, detailed information about outgoing traffic will be presented. By hovering the mouse cursor over each piece of information, additional details can be displayed, such as the percentage share of this traffic. Additionally, the connection to the right side will be highlighted.

In the end, you will receive a notification that shows you how many times this page has been updated (in the browser, “reload page”).

Let's switch to the left side, there you will find information about the origin of the visitors. The visitors are categorized depending on where they came from. If you click on the plus and minus symbols next to the title, you will get detailed information.

The different origin categories are as follows:

From internal pages

“From internal pages” means that visitors came to the selected page from other pages on your website (you can see the corresponding URL of the page). This can happen through links in the content or in the navigation.

From search engines

«“From search engines” provides information on how many visitors have directly accessed the selected website through external search engines such as Google, Bing, or others.

From social networks

“From social networks” provides information on how many visitors have directly accessed the selected website through external social networks such as Facebook, LinkedIn, or others.

From websites

“From websites” indicates which other websites (you can see the corresponding URL of the external website) have a direct link to the selected website.

From campaigns

If you have created one or more campaigns, “From campaigns” will show how many visitors have reached the selected website through one of your created campaigns (you will see the created URL of the campaign).

From internal search

If your website has an internal search function tracked by Trustlytics, the keywords that visitors have searched for on your site and then clicked on the selected webpage will be listed under “From internal search”.

Direct entries

“Direct entries” shows visits where the user directly entered the URL of the selected website into the browser.

Important: Only the categories in which actual traffic has been generated will be displayed. This means that if no one has accessed the selected website through a social network, the category “From social networks” will not be listed.

Now let's take a look at the information on the right side. It shows what actions visitors have taken after visiting the selected website. If you click on the plus and minus symbols next to the title, you will get detailed information.

The different categories of actions are as follows:

To internal pages

“To internal pages” means that the visitors, after visiting the selected webpage, have navigated to another page on your website (you can see the corresponding URL of the page).

Internal search

If your website has an internal search function tracked by Trustlytics, the keywords that visitors searched for on the selected website and then clicked on another page of your website will be listed under “Internal search”.

Downloads

When visitors click on a file to download on the selected website, it will be displayed in the “Downloads” (you will see the corresponding URL of the file).

Outlinks

If you have links to external websites on the selected webpage and the visitor clicks on them, this will be displayed in the “Outlinks” (you will see the corresponding URL of the external website).

Exits

“Exits” indicates that the visitors have left the selected website. This means that the visitor either closed the browser window or entered another URL into the browser.

Important: Only the categories in which an action has actually been performed will be displayed. This means that if no one has made a download on the selected website, the category “Downloads” will not be listed.

What benefit does this feature offer you?

The data displayed here is also visible in other areas of Trustlytics. However, instead of having to search for the data painstakingly, you get all the information of a single webpage at a glance with “Transitions”.

Let's take an example: Let's say you have created a landing page where visitors can download a brochure by providing their email address.

On the one hand, you have linked the landing page on your homepage in a text, and on the other hand, you have posted a link to the landing page in your posts on Facebook and LinkedIn. Additionally, you have created a campaign URL in Trustlytics that is used in Google Ads and also leads to the landing page.

After your landing page has been successfully launched, go to “Transitions” after 2 days and select the landing page.

In the middle, the total number of visitors attracted by your measures is now visible.

On the left side, you will find interesting information about where the visitors to your landing page come from. It is broken down in detail how many visitors come from your homepage, from Facebook, LinkedIn, and Google Ads. This allows you to strengthen successful measures and optimize or even stop weak measures. Assuming that more than 80% of visitors come from social networks and 15% from your homepage. Then you can see that only 5% of visitors came through Google Ads. Since money has to be spent for the use of Google Ads, while other measures are free, it might make sense to stop the Google Ads campaign to save costs.

On the right side, you can now check if the visitors have done what you had planned. Namely, download the brochure (in exchange for their email address). You can compare the number of incoming traffic with the number of downloads and thus obtain the interaction rate. If this rate meets your expectations, then you have done everything right. However, if you are dissatisfied with the rate, it is possible to check what the visitor did instead. Did they go to another page on your website? Did they close the browser window? With this information, you can optimize the landing page to achieve a better interaction rate.

This is just one example out of many possible applications. You have the option to analyze each individual page of your website in detail.