For businesses and SMEs, it is crucial to keep a full eye on the performance of their website in order to make informed decisions. Many companies have been using Google Analytics so far – but in light of growing data protection concerns and complex data protection laws, more and more companies are looking for secure alternatives. Trustlytics offers a data protection-compliant web analytics platform that gives companies full control over their data without compromising on analysis quality. Compared to Google Analytics, Trustlytics is the better choice for companies that want to combine security, efficiency, and legal compliance.
For businesses and SMEs, data protection is not just a buzzword but a business-critical responsibility. While Google Analytics offers many features, the complete security of your customer data often falls by the wayside. Trustlytics, on the other hand, places data protection first. Our platform has been designed to comply with the highest data protection standards, including FADP, GDPR, CCPA, PECR, PIPL, and LGPD. With Trustlytics, you can be assured that the sensitive data of your customers and visitors is protected—a crucial factor in building trust and complying with legal regulations worldwide.
For businesses and SMEs, it is crucial to maintain data protection compliance without compromising user experience. With Google Analytics, you rely on obtaining consent from your website visitors for tracking through cookies, which often results in a poorer user experience. Trustlytics solves this problem by operating completely without cookies. This means you can analyze your website's performance without additional hurdles or the risk of violating data protection regulations.
In Google Analytics, you relinquish control over your data. Your valuable information is stored on their servers, raising not only questions about data security but also about ownership. With Trustlytics, you have complete control over your data. You have 100% authority over all collected information, and no one else can access it.
Our solution is hosted in Europe and provides you with not just full data protection, but also the assurance that your data remains under the strictest European data protection laws. Whether you operate in Switzerland, Europe, or elsewhere – with Trustlytics, you are opting for maximum data security and sovereignty, specifically tailored to the needs of businesses and SMEs.
In today's business world, trust is the cornerstone of every customer relationship. While Google Analytics endangers your customers' privacy by tracking across multiple websites, Trustlytics offers an alternative that prioritizes data protection and trust. Our solution allows you to gain deep insights into user behavior — without monitoring your customers.
For businesses and SMEs, this means: You can make data-driven decisions while still protecting your customers' privacy. Anonymous analyses with Trustlytics ensure that you meet your customers' expectations for security and discretion, while still obtaining reliable, accurate data to drive your business forward.
In a business world where data protection is not only a legal obligation but also a competitive advantage, Trustlytics offers the ideal alternative to Google Analytics. For businesses and SMEs that value in-depth analysis as well as the protection of sensitive data, Trustlytics provides a clear solution. You gain precise insights into the user behavior of your website without compromising the privacy of your customers.
In an age where data protection protects and strengthens your brand, Trustlytics is the strategically smart choice. With Trustlytics, you not only maintain full control over your data but also build trust and strengthen long-term customer relationships. Our secure and powerful web analytics, tailored specifically to the needs of your business, helps you ensure the protection of your brand and successfully achieve your business goals – without compromise.
Performance features
Trustlytics
Google Analytics
Data protection
Privacy has been developed as a central component for companies. In compliance with FADP, GDPR, CCPA, PECR, PIPL and LGPD.
The data protection is inadequately ensured, which poses legal risks for companies.
Cookies usage
No use of cookies – no user consent required. Ideal for businesses to conduct smooth and compliant web analytics without disrupting the user experience.
Uses cookies – user consent required. This may affect the user experience and make compliance with regulations for businesses more difficult.
Ownership of the data
100% Data Ownership – Company data remains fully under its own control and is securely stored in the EU. Ideal for SMEs and companies focused on data sovereignty and security.
Data on Google servers – Unclear control over corporate data, raising concerns about data sovereignty and security.
Visitor tracking
Anonymous Analysis – The company website provides data protection-compliant insights without compromising customer privacy.
Tracks visitors across websites – This can raise privacy concerns and undermine customer trust, which could jeopardize the company's growth in the long run.
Compliance with laws
Compliant with the strictest data protection laws – Designed to help businesses comply with the FADP, GDPR, and other global standards.
Risk of legal violations – Compliance with important data protection regulations can pose a challenge for companies and lead to legal risks.
User-friendliness
Seamless and user-friendly – No cookie banners needed, which enhances the experience for customers while remaining legally compliant.
Limited user-friendliness – Cookie consent is required, which complicates the experience for customers and can disrupt the smooth operation of the website.
Data sovereignty
Data hosted in the EU – Provides SMEs and companies with additional security through full control and protection of sensitive information.
Unclear data sovereignty – Company data is hosted on Google servers, which brings uncertainties regarding control and security.
Focus
Comprehensive features with a focus on privacy protection – ideal for businesses that prioritize data security and trust.
Comprehensive features, but with less focus on privacy protection – which can increase data protection concerns for companies.
Overall rating
The preferred choice for privacy-conscious companies and SMEs that value data security, control, and the protection of their customers.
Missing functions for protecting privacy, data sovereignty, and customer security – increasingly a risk for businesses and SMEs.
If you choose Trustlytics, you are opting for a privacy-compliant web analytics solution specifically tailored to the needs of businesses and SMEs. Emphasize legal certainty, complete data ownership, and the highest protection of your customers' privacy.