Universal Analytics is Being Phased Out — What Companies Should Do Now

The paid Universal Analytics 360 will be discontinued on July 1, 2024. Google recommends switching to Google Analytics 4 (GA4). But is this really the best option for your business? No, because with Trustlytics, you get a privacy-compliant alternative without cookies, with precise features and innovative possibilities for your business, your website, or your WordPress site. Now is the time to switch – discover new opportunities beyond Google!



Universal Analytics 360 Ends – GA4 Is Not the Only Option for Businesses


Why struggle with the complications of Google Analytics 4 when Trustlytics offers a privacy-focused alternative? With Trustlytics, businesses can analyze their website data while safeguarding their customers' privacy.
Compared to Google Analytics 4, Trustlytics provides similar web tracking features but with a clear emphasis on privacy and transparency. By using Trustlytics, you ensure that your marketing strategies remain effective while respecting your customers' privacy. Trustlytics’ open approach allows you to maintain full control over your data and enhance your privacy policies.
Consider Trustlytics a business-friendly solution that not only meets your needs but also respects the privacy of your customers.



The Benefits of Trustlytics as an Alternative to Google Analytics for Businesses


Choosing Trustlytics brings numerous advantages for businesses and SMEs:

  • 1. Privacy at the Core
    Trustlytics offers privacy-oriented features that allow businesses to manage their data securely and transparently. Compared to Google Analytics 4, Trustlytics stands out with a clear focus on protecting sensitive information.
  • 2. User-Friendly Design
    Trustlytics is designed to make web analytics accessible to businesses. The intuitive user interface enables you to gain important insights without in-depth knowledge of data analysis.
  • 3. Easy Integration
    Trustlytics supports various platforms, including WordPress, making integration into existing web structures straightforward. Without complicated configurations, you can quickly begin analyzing your website.
  • 4. No Cookie Banners Required
    By forgoing cookies, you enhance the user experience on your website and avoid legal complications. This means fewer hurdles for your visitors and potential customers.
  • 5. Personal Support
    While you often have to rely on hard-to-understand online resources with Google Analytics, Trustlytics provides a detailed support center and direct access to professionals who can assist you with any questions.



Trustlytics vs. Google Analytics 4: A Comparison for Businesses


When selecting a privacy-focused web analytics solution, a comparison is essential:

  • Privacy and Compliance
    Trustlytics meets the requirements of the GDPR and the FADP, while Google Analytics 4 is viewed critically in some countries due to privacy concerns.
  • Data Sovereignty
    With Trustlytics, you retain full control over your data, as it is hosted in the EU. Google Analytics stores data on US servers, which can carry legal risks.
  • User-Friendliness
    Trustlytics offers a clear and intuitive user interface specifically designed for businesses. Google Analytics 4 can overwhelm users due to its complexity.
  • Customer Experience
    Without the need for cookie banners, Trustlytics improves user experience and can lead to higher conversion rates.



Conclusion: Why Trustlytics is the Best Choice for Businesses


Trustlytics provides a privacy-oriented alternative to Google Analytics that is indispensable for businesses today. With Trustlytics, you can improve your privacy policies while obtaining all the necessary data for your marketing. Compared to Google Analytics 4, Trustlytics wins with cookie-free tracking, which is particularly relevant in light of privacy concerns.

Businesses that prioritize privacy, data control, and user-friendliness should consider Trustlytics as an alternative. By choosing Trustlytics, you opt for a trusted web analytics solution specifically tailored to the needs of businesses and SMEs.

Say goodbye to insecure tracking methods and opt for the trusted alternative: Trustlytics.


Switch now and discover the benefits for your business!