The paid service Universal Analytics 360 will be discontinued on July 1, 2024. Google says you need to switch to Google Analytics 4, or GA4. But do you really have to? No, with Trustlytics you get a Google Analytics alternative that operates without cookies, featuring precise privacy controls and innovative capabilities for your business, website, or WordPress site. It’s time for a change — discover new possibilities away from Google!
Universal Analytics 360 is ending – but GA4 is not the only alternative
Why deal with the complications of Google Analytics 4 when Trustlytics offers a privacy-oriented alternative that lets you forgo GA4 altogether? With Trustlytics, you can analyze your website data while maintaining your users' privacy.
Compared to Google Analytics 4, Trustlytics offers similar features for enterprise web tracking but with a clear focus on privacy and transparency. By using Trustlytics, you can ensure your marketing strategies remain effective while respecting the privacy of your visitors. Trustlytics' open approach allows you to retain full control over your data and enhance your privacy policies.
Consider Trustlytics as an alternative solution to Google Analytics 4 that meets your needs and respects the privacy of your users.
The benefits of Trustlytics as an alternative to Google Analytics
Choosing Trustlytics as an alternative to Google Analytics offers numerous advantages. Privacy is central, as Trustlytics provides privacy-oriented features that allow companies to manage their data securely and transparently. Compared to Google Analytics 4, Trustlytics scores with a user-friendly interface and a strong focus on protecting sensitive information. Additionally, Trustlytics also supports WordPress websites, facilitating integration into existing web structures.
Trustlytics vs. Google Analytics 4: A comparison
When it comes to picking a privacy-oriented alternative to Google Analytics, a comparison is essential. Trustlytics not only offers similar features to Google Analytics 4 but also places a strong emphasis on protecting the data of your website visitors. In contrast, Google Analytics 4 has raised concerns in the past regarding privacy, especially in terms of using user data for marketing purposes. With Trustlytics, companies can be confident that their tracking data is handled ethically and transparently.
Another key point in the comparison is the user-friendliness of the two tools. While Google Analytics 4 may overwhelm the user, Trustlytics offers a simpler and more intuitive interface, enabling companies to effectively analyze and utilize their web data.
.Conclusion: Why Trustlytics is the best alternative to Google Analytics
Trustlytics offers a privacy-oriented alternative to Google Analytics that is indispensable for businesses today. With Trustlytics, you can enhance your privacy policies while still obtaining all the necessary data for your marketing. Compared to Google Analytics 4, Trustlytics excels by tracking without the use of cookies, which is particularly relevant given privacy concerns. The features of Trustlytics are versatile and offer a user-friendly alternative for web analytics. Companies that value privacy should consider Trustlytics as an alternative.
Bid farewell to insecure tracking methods and opt for the trusted alternative: Trustlytics.