The best tips and valuable insights into web analytics for your business success
November 4, 2024
Data protection is a topic many believe they understand, but often only partial knowledge is behind it. Especially in the area of data protection, this lack of full understanding can be dangerous and costly. In our new video series, 'Data Protection Myths,' we debunk these misconceptions and show you what really matters. In the first part, we tackle the myth that data protection is only relevant for large companies. See for yourself why that's not true and what it means for you!
October 18, 2024
A guest post by Simon Jenny (b65.ch)
I know, I know—criticizing WordPress feels like walking into a room and telling everyone that their favorite song is overrated. But we need to have an honest conversation about the platform and whether it's really the best solution for your website, especially if you're among the majority who use WordPress to display fewer than ten content pages with rare or no updates.
September 2, 2024
Data protection is no longer just a legal obligation; it has become a crucial trust factor that significantly influences the relationship between companies and their customers. In Europe, data protection regulations are particularly strict, prompting many consumers to scrutinize their choice of providers carefully. Companies that take data protection seriously can gain a strategic advantage as a result.
August 12, 2024
Small and medium-sized enterprises (SMEs) often face the challenge of implementing complex data protection regulations while their resources are limited. With the increase in data protection laws in Europe, it has become essential to take compliance measures. These laws have significant impacts on the business operations of SMEs and require a rethinking of the handling of personal data. In this article, we take a detailed look at how these laws specifically affect SMEs and what steps they can take to meet the new requirements.
July 9, 2024
Data protection laws in Europe are continuously evolving. For companies and SMEs, it's crucial to stay informed about these changes to ensure compliance and strengthen customer trust. In addition to the EU-wide GDPR (General Data Protection Regulation), some countries like Germany and Switzerland have introduced specific national regulations that impose additional data protection requirements. In this article, we highlight the most important new laws and how they affect the daily operations of businesses.
June 3, 2024
In the first part of our guide, we introduced the basics of web analytics and the key performance indicators (KPIs) that are essential for businesses and SMEs. Now, we would like to present best practices that will help you make the most of your web analytics data. Our goal is to show you how to use web analytics strategically to achieve your business objectives and strengthen your competitive advantage.
April 29, 2024
For companies and SMEs, web analytics is an essential tool for maximizing the success of their online presence. In today's digital business world, web analytics helps you understand how customers interact with your website and provides the tools to effectively adapt marketing and content strategies. Whether you run an e-commerce shop, an information portal, a company website, or a corporate blog, web analytics delivers the necessary data to achieve your business goals.
April 13, 2024
The paid Universal Analytics 360 will be discontinued on July 1, 2024. Google recommends switching to Google Analytics 4 (GA4). But is this really the best option for your business? No, because with Trustlytics, you get a privacy-compliant alternative without cookies, with precise features and innovative possibilities for your business, your website, or your WordPress site. Now is the time to switch – discover new opportunities beyond Google!
March 4, 2024
In today's digital business world, understanding how visitors interact with your company's website is crucial for increasing success. Many companies use Google Analytics, but the complexity and overwhelming amount of data can often be a hindrance. Trustlytics provides a clear alternative – a web analytics solution that promises simplicity and clarity. Why is Trustlytics the better choice for businesses and SMEs that are not web analytics experts?
February 15, 2024
In today’s digital business world, data is the new gold. For companies and SMEs, it is crucial to understand the performance of their website in order to make informed decisions. Many rely on Google Analytics — it is free, widely used, and relatively easy to set up. However, behind this seemingly simple solution lie hidden costs and potential risks. It may be time to reconsider the use of Google Analytics.